If I Can Dream

This is the true fish bowl experience – put five mid 20’s aspiring models, actors and singers wanna be’s into a Hollywood mansion, turn on a raft of cameras and watch them 24/7 as they live their lives as a permanent audition.

This clever show called If I Can Dream, has been devised by Simon Fuller, the same person that dreamed up American Idol.
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The fascinating part of this show, for me, is it is online live 24/7, airs a weekly high quality episode on Hulu and not on TV, uses clever on and off-line promotions to promote itself, has used sponsorship and online advertising to fund it, and uses Twitter, Facebook and other social networking sites as an integral part of its product offering.

I’m not sure about the show itself, I’ll leave that to the reviewers, but the technology, social networking and fundamental shift in thinking of what entertainment is, how it is funded, promoted, interacted with and viewed may be the canary in the cage of a brave new world of entertainment.

As they say in the classics, stay tuned.

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