Do you remember Second Life? It’s a virtual world where people could live, fall in love, go to concerts — in fact do anything we do in the real world. I often wondered what was so wrong with the real world that people wanted to go there. And apparently some people still use it — perhaps they’re lost and can’t find their way out.
In today’s BTalk Phil Dobbie and I talk about how virtual worlds can actually be useful for business. We also talk about the idea of augmented reality, which is more likely to have traction and influence how products are bought and sold. It’s something that is likely to impact the way most businesses interact with their customer — and it’s already started to happen.
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