Just thirteen months ago the Apple App store had three geo-tagging applications. Today there are around 3,000. It shows how we have become accustomed, very quickly, to involving geography in the way we use the Internet.
In today’s BTalk podcast Phil Dobbie and I ponder whether Geotagging, or devices and applications that know where you are and give you real-time, real-place advice is all a fad that will provide little benefit for businesses and marketers. We also take a look at some examples of how it can be used effectively to promote to your customers and make some money.
So where will all this take us? Phil extracts his pound of flesh by asking me to forecast how this technology will develop over the next few years.
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