Your brain’s new world

Back in the 1950s a cinema in the US tried to push its merchandising efforts by flashing up ‘Eat Popcorn’ and ‘Drink CocaCola’ subliminally through a movie. This sort of advertising is not permitted these days — it probably didn’t work anyway — but advertisers are doing a lot more to influence behaviour using neuroscience.

This could just be the beginning of how marketers and product manufacturers start using our brain. In this edition of BTalk business futurist Morris Miselowski talks about how researchers at the Tel Aviv University have stored some of a brain’s activity on a memory chip. Imagine that, being able to dump part of your brain onto a removable drive. Or plug in the past from someone who has had a more interesting life.

It’s the stuff of science fiction novels, of course, but as we understand more about our brain the more the opportunity arises for products that interface with our brain — like driving your car just by thinking your way through. Morris calls this a brain-machine interface? Where will it all end?

(taken from BTalk)

Listen now (18 mins 58 secs):

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2 Responses to Your brain’s new world

  1. Hi Morris,

    I have a question about the picture you published next to this article. Is it your own?

    I work for a committee from the University of Twente, in the Netherlands. We organize a ‘student think tank’. I am designing the poster for this event at the moment and I would really like to use this picture on it. It will only be used for our own promotion.

    Can we use your picture?
    Please send an e-mail to: pr@createtomorrow.nl

    Thanks a lot in advance!
    Charis

  2. Your eye on the future RSS feed request to Before It’s News

    Hi morris miselowski

    My name is Ben Chasteen and I’m the Science/Technology editor at Before It’s News http://www.beforeitsnews.com. Our site is a People Powered news platform with over 4,000,000 visits a month and growing fast. We like to think of our selves as the “You Tube” of news.

    We would be honored if we could republish your blog RSS feed in our Science/Technology category. Our readers need to read what your Your eye on the future blog has to say.

    Syndicating to Before It’s News is a terrific way spread the word and grow your audience. Many other organizations are using Before It’s News to do just that. I just need you to reply with your permission to do so. Please include the full name and email of the person who will be attached to the account, and let me know the name you want on the account (most people have their name or their blog name).

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    Before It’s News
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