Tomorrow’s landscapes are built on yesterday’s dreams, hand crafted from the flimsiest of unfulfilled desires, often brought into the world in the quietest of voices, voices that only become louder once they gather mass and a semblance of reality, and once thus formed and tangible are then collectively shouted to the world.
I know that’s a bit airy fairy, but it is how I see many great innovators approach their new thoughts and possibilities.
Today’s innovation landscape is vastly different from that of even five (5) years ago.
Five (5) years ago we spoke of patents, IP and confidentiality agreements. Today we preach openness, transparency and co creation. Neither is better or worse, just different.
In our regular on-air interview of all things Future, ABC Wide Bay’s David Dowsett and I chatted about this brave new innovation landscape, where websites like kickstarter, microryza and many others that allow innovators to share their thoughts, garner support and funding in order to get to the next level of possibility.
In today’s business world we have so many wonderful incubator spaces that you can rent on ad-hoc basis, but its more than the physical space you rent it is the collective minds, goodwill and innovation spirit that abound in rarefied these places where together everyone is learning, sharing and expanding boundaries, networks and capabilities.
In this brave new world, my off the record discussions with patent lawyers yield comments like “just go for it, being first to market today can be far more powerful than having the IP and Patents locked down” and this is simply that the slowness of applying and getting statutory approval will often mean that you will miss marketplace need for the product and by the time you have gained all of the IP and Patents the product and market may have moved on.
The most powerful questions that you need ask today in innovation is Why and What, the How, Where and When can all be co created.
Have a listen to this weeks segment and as always I’d love to hear your thoughts on the Future of Innovation.