What’s happened to Innovation?

gillian o'shaighnessy ABC WA afternoonsI got an on-air call today from Gillian O’Shaughnessy of ABC Radio Perth to ask why inventions are no longer named after their inventors.

What a great question!

Thinking back, Henry F Phillips invented the Phillips screwdriver and screw; Candido Jacuzzi invented the Jacuzzi; William Henry Hoover the hoover vacuum cleaner; Jules Leotard the leotards; Thomas and William Bowler the bowler hat and so on.

The answer lies in a different view to marketing, a different innovation and invention landscape where it’s easier to fund and sell generically named inventions and the growing reality that the ability to think, build, market and sell an idea, product or service now increasingly requires the skill sets of more than just a single inventor.

We also had a quick look at crowdsourcing and crowdfunding sites like kickstarter and pozible to find and collaborate with like minded people that may invest or assist you in bringing your great idea to market.

Have a listen now and let me know your thoughts on the Future of Innovation…

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