Future of Tourism

May 27, 2013

world handsBy 2020 the average Australian will take 10 holidays, of various lengths and destinations, per year; Australian will welcome 8,162,000 visitors to our shores and will farewell 11,222,000 Australians traveling abroad, all adding up to a tourism industry that will be worth $113.8 billion to us in 7 years time (up from $101.8 billion in 2012 / 2013).

This vital sector will welcome increasing visitors into Australia from middle-class China (worth $6.9 billion in 2020) and India (worth $1.9 billion in 2020) as well as continue to be one of the worlds premier tourist destinations, but behind these statistics is a deeper tourism tale of an industry that is restructuring and re-purposing itself to the needs of tomorrow travelers.

120 years ago when cars started to become an everyday item, we grew a local road bound tourism industry. As aviation became accessible to more and more people we added overseas trips to our travel diet, for the young this meant a gap year back to mother England and for the retired the Women’s Weekly coach tour of Europe, now if t means we see the world as our own backyard ripe for to explore.

Tourism has continued to evolve in Australia and in this week’s segment David Dowsett of ABC Wide Bay and I chat about where tourism is headed in the future.

We looked at who’s traveling and where the various forms of travel including cars, trains, planes, space and cars that fly and how we will go about finding and booking tomorrow’s great holidays.

We also explored emerging specialty tourism sectors including medical tourism, ancestry travel, sustainable tourism and others and how to find local people to act as your tour guide taking you on bespoke local tours as seen through the eyes of locals and the technology that will turn us into locals by providing real time insights, information and translations.

As always we end our segment with a look further down the tourism road to see how virtual travel and holodeck like experiences are set to burst onto the holiday market as virtual travel begins to take off in the not too distant future.

Have a listen now and let me know your thoughts of the future on tourism.

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Co-creation, collaboration and peer to peer – March BreadCrumb Innovation Webinar

March 18, 2013

collaborationIn the 60’s we got together held hands, physically touched each other, shared and sung kumbuya. Now we digitally gather, virtually hold hands, poke each other and audition online for youtube stardom.

In this month’s Futurevation webinar we went exploring down the road of collaboration, peer-to-peer and co creation to find out we’re not alone, that there are others out there and that collectively we are more purposeful than we may be on our own.

We stopped along the way to peer into the digital store-front of a myriad of websites and apps that are beginning to show and sell these new business paradigms and thinking; one in which control is banished in favour of management, where ownership is unnecessary as long as we can share resources and where we can outsource innovation to a group of virtual strangers.

Take a look and listen at this month’s webinar and as always please share your thoughts on what you see ahead.

BreadCrumb Innovation – The March Webinar

At next months FREE webinar on Monday 8th April @ 1.00 p.m. AEST we will take a look at printing hearts, homes, cars, clothes, records and food and the rise and rise of robots and what we can expect of them over the next decade or two.

Click here to reserve your free front row digital seat now.


BreadCrumb Innovation – The FREE Webinar

February 7, 2013

mm webinarI am kick-starting 2013 with a series of monthly webinars, sharing what’s ahead in , what’s important to know and who’s doing what to whom and with whom in the world of innovation, if you’re serious about keeping ahead of the curve then it will be the best 45 minutes you spend each month.

Here’s more and also booking details:

Morris Miselowski, CEO and Lead Business Futurist of 32 years with Your Eye On The Future, brings his world renowned innovation workshop to a computer screen near you, in a 45-minute LIVE Webinar.

Next FREE Webinar:
Tuesday 12th February 2013
at 1.00 p.m. (AEST)

book your FREE place now

Morris will unveil 2013’s dominant and developing trends, show you how they will impact you, explain what you need to do about them, by when and how.

He will also take you behind the scenes to see the hottest start-ups on the planet to experience what they’re inventing, innovating and working on, who’s interested in it, why and what it might mean to your business.

Morris will also help you take all this information and spin it into wisdom and $$$ by guiding you through his fail-safe step by step process of how to easily find, capture, understand, prioritise and implement new innovations, ideas, products and services, regardless of whether you’re a 1 or 100,000 person business.

In a world where everything you’ve ever known is now uncertain; where the enemy of innovation is execution and where every day feels like a month, it is imperative that you stay ahead of the curve and know what lies ahead for you, long before your competition and marketplace does.

Next FREE Webinar:
Tuesday 12th February 2013
at 1.00 p.m. (AEST)

book your FREE place now

If you’re going to succeed into the Future you have to be able to answer all of these questions, now:

• how your industry and business is likely to evolve;
• how will what you do be done differently in the future;
• have you fully capitalised on your digital potential?
• what will consumers, customers, partners and collaborators
want from you in the future?
• how will they want it, where and when?
• are you ready to take maximum advantage from the brave
new world of omni-business, apps, the rise and rise of
mobile, crowdsourcing, crowdfunding and 3D printers?
• how will changing management and workforce paradigms
affect you?
• how will the rise in global and virtual workforces change
your workforce?
• what impact does 60% of the world using phablets have on
you and your business’s bottom line?
• are you ready for the imminent onslaught of the” internet of
things”?

and these are only a small taster of tomorrow’s many quirky new questions.

With 32 years of hypothesising, strategising and profitably commercialising the future across 145 industries; 1000’s of corporations; tens of thousands of key decision makers and millions of audience members around the planet, Morris has the uncanny knack of turning all of these questions (and so many more) into money-making answers.

Next FREE Webinar:
Tuesday 12th February 2013
at 1.00 p.m. (AEST)

book your FREE place now

In his ongoing monthly webinar series Morris reviews what’s happened and happening this month in the land of innovation; where innovations and trends are headed; who’s making money and what they’re doing and which industries are flying and which are crashing.

Each month Morris also sets you a practical purposeful and profitable innovation challenge, gives you a set of how-to instructions to achieve it with and builds an accountability structure and innovation support network for you within which to achieve it.

If you’re sick of groundhog day and playing business catch up and are serious about leading your business into the future then you must take 45 minutes each month to learn what’s ahead so that you can be certain that every future decision you make listens to yesterday, but speaks to tomorrow.

You’re welcome to attend any two (2) BreadCrumb Innovation webinars FREE of charge.

Next FREE Webinar:
Tuesday 12th February 2013
at 1.00 p.m. (AEST)

book your FREE place now

If you’d like to attend all of Morris’s monthly webinars, you can! (10 per annum run February through to November)

Investment for 5 x webinars – $395.00

Bonus each 5 x webinar attendee receives:
• a ½ hour one on one telephone innovation chat with Morris,
• 24 hour turn around on email questions, and
• full access to past webinar library

To join Morris’s next 5 Webinars send an email with your details to: 5webinars@BusinessFuturist.com

Investment for 10 x webinars – $695.00

Bonus each 10 x webinar attendee receives:
• a FREE 5 x webinar additional access pass for you to gift to a
colleague, or share with a friend (cannot be used to extend
subscription),
• one (1) hour one on one telephone innovation chat
with Morris,
• priority 12 hour turn around on email questions, and
• full access to a library of resources and past webinars

To join Morris’s next 10 Webinars send an email with your details to 10webinars@BusinessFuturist.com


Morris also runs the following additional monthly webinars

1. Wisdom Warriors

Morris’s elite collaborative group of Innovators and Entrepreneurs who demand to be the first to know everything and want to roll their sleeves up and get deep and dirty with it to figure out what it may mean to them and how to start making money from it now.

Frequency: Monthly
Duration: 60 minutes
Maximum Attendees: 10
Inquire for cost and space availability: WarriorsWebinar@BusinessFuturist.com

2. CEO / Key Decision Makers

How, when, where, why, when and who of growing, championing and implementing a profitable company wide innovation culture.

Frequency: Monthly
Duration: 45 minutes
Maximum Attendees: 20

Inquire for cost and space availability: CEOWebinar@BusinessFuturist.com

3. Internal corporate sponsored and developed webinar programs

Frequency: as required
Duration: 15- 60 minutes
Maximum Attendees: open

Inquire for cost and content: InternalWebinar@BusinessFuturist.com

4. Specific industry webinars

Frequency: as required
Duration: 15 – 60 minutes
Maximum Attendees: open

Inquire for cost and content: IndustryWebinar@BusinessFuturist.com

Please pass this invitation along to your colleagues, friends and clients


Not better or worse. Just different.

October 30, 2012

This is great summary of a keynote I gave this morning in Perth to LASA (Leading Age Services Australia) Congress on the Future of Aged Care.

Written by Yasmin Noone of Australian Aging Agenda

Aged care organisations still equivocal about embracing new technology are basically committing business “suicide”, falling out of touch with the stakeholders they wish to engage and falling way behind their competitors.

This is the view of founder and head futurist at Futurevation, Morris Miselowski, who attempted to convince a 700-strong audience of the revolutionary power of present-day technology, at the Leading Age Services Australia (LASA) Congress in Perth this morning.

Mr Miselowski said that although individuals are free to choose to adopt or reject social media networks and technological developments, businesses that want to exist beyond 2012 are not.

“We are living through the equivalent of an industrial revolution,” Mr Miselowski said.

“We don’t know it yet as we are going through it step-by-step. But one day your grandkids will ask, ‘were you around when they developed the internet?’

“So step aside and look, not just at the ordinary and the mundane, but to the extraordinary,” said Mr Miselowski.

“Social media is not just a fad. It’s a fundamental change in the way we communicate.…The conversation about whether to be in it or not doesn’t exist any more. To not be ‘in it’ now is basically committing [business] suicide.”

Mr Miselowski drew on personal and professional experience to further demonstrate his argument that the world is on the path of massive technological change.

He said he has worked in 148 different industries in more than 30 years and in that time, “not one of those industries has stayed the same”.

“The future of aged care will drastically change, not because of machines but because of the way that people will interact with machines. It will have a positive impact on care, staff and stakeholders…

“This online reality is where the evolution and revolution is.

“The next 10 years are going to be significantly different to now. It won’t be better or worse, just different.”

Historical perspective

Urging the audience to consider what life was like 10, 60 and 200 years ago, Mr Miselowski also demonstrated how technological innovations have previously evolved society.

Methods of communication have developed over time since time actually began: from drawings on cave walls, to the invention of the first-ever newspaper, to Morse code, the radiogram and the black and white television set.

Social media and technological innovations are now pushing the world forward with what are simply “new methods of communication”. And so, this social and industrial change the world currently finds itself caught within, is not really anything different to what has happened in the past.

Mr Miselowski showed a series of videos to demonstrate technological innovations over the years and how each generation had always thought that its social change experiences were original.

Two clips resonated particularly strongly with the audience. One, dating back to 1947, was an advertisement of sorts for the nursing profession. The tone, colour and style of the advertisement was extremely ‘old fashioned’.

“We saw the nursing profession in that way, back then. But I doubt we would see it that way now…With the times, we have evolved.”

The older film was set in contrast to a more recent clip with nurses singing and dancing to a promotional hip hop/rap song.

“Who are we?” the nurse rappers sung. “We will be the future of nursing.”

Mr Miselowski commented on the two eras of nursing and how sometimes, history repeats itself in the way that it evolves: “They are not better or worse than the other. They are just different.”

“Your future has not yet been written. It only exists when you create it but hopefully this will give you some breadcrumbs along that journey.”

Facing realities

Mr Miselowski stressed that the reality today is technologically advanced: it is social media. It is mobile phones. It is a series of nursing care apps, which form part of the everyday work practices of community care staff. It is telehealth, telecare and mobile technology. And it is Facebook, Pinterest, Twitter, Instagram and a heap of other social media communication channels.

He said the future is aged care facilities built with virtual environments that change according to how a person wants them to change: a virtual lobby wall might turn into a virtual meeting room wall, and what seems like a pot plant on the side of the table could turn into a virtual bookshelf.

“There’s 23 million people in Australia. And there’s 30 million connected SIM cards.

“Around 60 per cent of the world’s population already has a mobile phone. In the next five years, it’ll increase to 80 per cent.

“Mobile phone [adoption] will allow developed countries to play catch up with us…So don’t take it for granted.

“Devices will drive, audit, inform and allow us to have conversations and do the care that we need to do. In our profession it will be a ‘game changer’.

“Again, it’s not better or worse. It’s just different,” said Mr Miselowski..

“When we decided to go to the moon in the 60s, there was no idea [at that stage about how specifically] to make it happen…

“The future is yet to be made.”


Vertical Farming

July 12, 2012

I recently had the privilege of presenting the keynote opening at Tasmania’s Farmers and Graziers Association conference, at which I challenged them to innovate beyond the physical land and ponder how they can use their wisdom and talent in other farm related endeavours.

Southern Cross News picked up on one of these ideas – Vertical Farming – and ran with it in their news bulletin.

whilst the Examiner ran this story in the their paper the next morning:


The Future of Australian Tourism

May 3, 2012

I was privileged this morning to present a keynote on the Future of Australia’s Tourism Industry to the Australian Tourism Export Council (ATEC) annual conference, after which I did this impromptu interview with eGlobal Travel Media.

Take a look:


Step into the light

April 2, 2012

On the eve of a keynote I will deliver in Perth in mid April on the Future of the Accounting profession, here’s an article that was published in the April edition of Institute of Chartered Accountants “Charter” magazine:

The world of accounting will be revolutionised over the next 15 years with a fundamental move by most accountants away from the backline, with its focus on historic figures and tax compliance, to become a forward-looking well-informed wholistic business adviser on the frontline.

So says business futurist Morris Miselowski, who is speaking at an Institute of Chartered Accountants Conference in Perth on April 19.

Miselowski sees a futuristic world where employees work remotely and carry their offices with them in their mobile device which can be accessed anywhere in the world at any time.

“There will be an increasing reliance on accountants, with their detailed knowledge of their clients’ business, for information about how best to manage the business’s financial affairs. Accountants will have access to all of their clients’ relevant business details at their fingertips.

“Much of the mundane donkeywork needed for tax compliance will be outsourced and accountants will become specialist financial advisors who become an integral part of their clients’ thinking process.”

Miselowski says accountants will move from a reactionary role to a proactive role.

“In the past much of the work accountants have done is client-driven, reactionary and done after the fact. In 10-15 years they will be part of a process that works in tandem in real-time with business operators,” he says.

“By 2020 relationships between organizations, people and service providers will be far more intimate, accountants will be part of an individual’s advisory group and statutory requirements will be outsourced to some other country or person – that’s a fundamental shift.”

Accountants’ relationship with their clients will be significantly different.

Accountants who prosper in the world of the future will have moved beyond traditional taxation advice, playing a broader role in their clients’ businesses and offering more wholistic advice.

“In tomorrow’s business model clients will think ‘you are my financial advisor, you are part of my trusted tribe, you work in relationship with me and the others who advise me, you are constantly aware and on; I expect your advice when I ask for it but also at times when I don’t.’ Accountants will know that information because they will monitor their clients, with permission, in real time,” he says.

“This approach will apply to accountants working within a firm and those working externally within an accounting firm,” Miselowski says.

Much of the numberwork will be sent to workers in the future economic powerhouses of China and India. Bigger firms in the US already send up to 70 per cent of their tax compliance work offshore.

“Already book-keepers in India have good knowledge of tax laws in various countries around the world,” Miselowski says.

“The world will become a much smaller place and work will be routinely sent around the globe.”

While at pains to acknowledge that some accountants – particularly in big accounting firms or boutique accounting businesses – already have close relationships with their clients, Miselowski says by 2020 closer client relations would become the norm rather than the exception.

“The growth in the industry as we move into tomorrow will see accountants offer more than just numbers advice. They will offer business growth advice and bring in specialists to assist their client with other elements of their business,” he says.

“Large firms already act as a trusted advisor and offer specialists in various areas of business,” Miselowski says.

“We are already seeing the Big Four employing non-traditional employees – such as experts in online shopping and retailing and online digital advertising – because this is a space about which many of their clients are seeking advice.”

There will be a revolution of business across all levels, and its effects will be felt by accountants who work within a corporation or accounting firm, and in Australia and across the globe.

“Over the next 10 years we will see business change more significantly than we have in many hundreds of years. The financial/accounting world will evolve to meet new demands,” Miselowski says.

”There will be new jobs, a whole lot of new areas we create, and new industries.”

The pace of change in the past 20 years had been exponential, with it not being unusual these days for businesses to amass millions of customers within a year – a rate of unprecedented business.

“In the next 10 years we will move forward more than 100 years of technology and within 100 years we will move forward 1000 years of technology,” he says.

Miselowski says we are living a digital wild west, with few rules to guide us.

“We have moved into the virtual world and we now have an online world where every physical activity we do has an online equivalent,” he says.

Generation Y and Z, the next generation to take over business boardrooms, would have been raised in a virtual world. “They have grown up with computers and mobile devices and are incessantly on them. They see the world as simultaneously physical and virtual.”

Miselowski says technological advance has brought with it information (“we’re drowning in it from Google”); knowledge (“I can go to a blog and get someone else’s interpretation”) but to get wisdom an accountant would need to be consulted.

“What clients in the future will be wanting is the wisdom of someone with specialist knowledge at a time and place that is meaningful to them,” he says.

Advances in technology will allow accountants to mine and capture the number work.

“Accountants’ main role in the future will be in selling the interpretive wisdom. The wisdom sought will deliver different skills, different mindsets and offer different opportunities,” Miselowski says.

“Accountants will have to become good at interpreting information; work successfully with clients to inform them – sometimes in advance of their actions; and become adept at communication.”

He says the move to mobile access to information has already begun.

“We are moving away from a fixed computer and moving into a mobile world. Smart phones recognise where we are, who we are with, what we are doing and do all kinds of things at our behest. Bank accounts, share portfolios and other financial information will be connected in one space and will be able to give you advice, such as which credit card is best to use at this time.

“Within 10 years this will be absolutely normal. Accountants will be mining that information routinely and they’ll know all about their clients, their spending habits and what they have bought.”

Looking further into the future, Miselowski says by 2020 stemcells wil start to be used to grow organs and bones, travelling into space for tourism will be offered, an increasing number of today’s cancers would have been tamed, we will have an understanding of how the brain works and children born then will live for at least 120 years.

The accounting industry will also be involved in a revolution in the way people work, and predicts a third of the workers in the western world will work virtually and remotely by 2025.

Accountants will no longer be physically housed in a building, and won’t work 9-5 days.

“The notion of squeezing work in between the hours of 9am and 5pm is a nonsense. The business world will adopt a project and task model, whether accountants work internally or externally,” he says.

While the need for traditional numbercrunching accounting work will remain, today’s accounting practice business model will be turned on its head by 2025, he predicts.

“In the accounting world of the future numbercrunchers will be a small enclave rather than the totality. The current business model – which sees most accounting practices with a majority of numbercrunchers and the minority (partners) outreaching and outsourcing business – simply doesn’t make sense financially.”

His advice to today’s accountants in accounting firms is to find a specialist niche that can be sold or provided through an accounting or financial firm which is a growth area for the world in which they work.

He advises internal advisors to take on a generalist advisor role because that will also be needed. While there was limited room for businesses to continue to exist in their current narrow model, there was still a need for them, he says.

Future accounting practices will have extremely communicative consultants with a far closer and more intimate relationship with their clients and accountancy would become a much more advice-based people profession.

“Where once accountants saw their clients once or twice a year and interacted more with texts, books and notes, in the future they will be consulted much more often and interact much more with people,” Miselowski says.

“Accounting will become a complete customer interaction industry because there will no longer be any need for clients to use them ‘to get their books done’.”

He says accountants will continue their education by constant up-skilling because they will be custodian of their own career and predicts global accounting qualifications will begin around 2030.

He says the working world had changed vastly even in his lifetime.

“Generations X and Y have learnt, through watching their parents, that employment is short-term and loyalty is no longer required. There are a growing number of employees defined by the notion of six careers and 14 jobs in one lifetime.”
Miselowski notes the huge opportunities open to Australians keen to capitalise on the growth of the economic powerhouses of China and India.

“By 2025 China will be a dominant spending power on the planet and will have a large middle class. India’s growth in consumer demand will be about a decade or so later.

“Australia, in the Asia corridor, is placed perfectly to have a great influence on those economies. Geographically, it is close to most Asian countries and has better time zones than the US and UK.

“Australia also knows, from a financial/accounting perspective, how businesses will evolve. These countries are inviting Australia to share the business wisdom they have and that they are yet to gain.

“There are huge possibilities for Australians in those spaces”.