Future of Tourism

May 27, 2013

world handsBy 2020 the average Australian will take 10 holidays, of various lengths and destinations, per year; Australian will welcome 8,162,000 visitors to our shores and will farewell 11,222,000 Australians traveling abroad, all adding up to a tourism industry that will be worth $113.8 billion to us in 7 years time (up from $101.8 billion in 2012 / 2013).

This vital sector will welcome increasing visitors into Australia from middle-class China (worth $6.9 billion in 2020) and India (worth $1.9 billion in 2020) as well as continue to be one of the worlds premier tourist destinations, but behind these statistics is a deeper tourism tale of an industry that is restructuring and re-purposing itself to the needs of tomorrow travelers.

120 years ago when cars started to become an everyday item, we grew a local road bound tourism industry. As aviation became accessible to more and more people we added overseas trips to our travel diet, for the young this meant a gap year back to mother England and for the retired the Women’s Weekly coach tour of Europe, now if t means we see the world as our own backyard ripe for to explore.

Tourism has continued to evolve in Australia and in this week’s segment David Dowsett of ABC Wide Bay and I chat about where tourism is headed in the future.

We looked at who’s traveling and where the various forms of travel including cars, trains, planes, space and cars that fly and how we will go about finding and booking tomorrow’s great holidays.

We also explored emerging specialty tourism sectors including medical tourism, ancestry travel, sustainable tourism and others and how to find local people to act as your tour guide taking you on bespoke local tours as seen through the eyes of locals and the technology that will turn us into locals by providing real time insights, information and translations.

As always we end our segment with a look further down the tourism road to see how virtual travel and holodeck like experiences are set to burst onto the holiday market as virtual travel begins to take off in the not too distant future.

Have a listen now and let me know your thoughts of the future on tourism.

BreadCrumb Innovation – The FREE Webinar

February 7, 2013

mm webinarI am kick-starting 2013 with a series of monthly webinars, sharing what’s ahead in , what’s important to know and who’s doing what to whom and with whom in the world of innovation, if you’re serious about keeping ahead of the curve then it will be the best 45 minutes you spend each month.

Here’s more and also booking details:

Morris Miselowski, CEO and Lead Business Futurist of 32 years with Your Eye On The Future, brings his world renowned innovation workshop to a computer screen near you, in a 45-minute LIVE Webinar.

Next FREE Webinar:
Tuesday 12th February 2013
at 1.00 p.m. (AEST)

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Morris will unveil 2013’s dominant and developing trends, show you how they will impact you, explain what you need to do about them, by when and how.

He will also take you behind the scenes to see the hottest start-ups on the planet to experience what they’re inventing, innovating and working on, who’s interested in it, why and what it might mean to your business.

Morris will also help you take all this information and spin it into wisdom and $$$ by guiding you through his fail-safe step by step process of how to easily find, capture, understand, prioritise and implement new innovations, ideas, products and services, regardless of whether you’re a 1 or 100,000 person business.

In a world where everything you’ve ever known is now uncertain; where the enemy of innovation is execution and where every day feels like a month, it is imperative that you stay ahead of the curve and know what lies ahead for you, long before your competition and marketplace does.

Next FREE Webinar:
Tuesday 12th February 2013
at 1.00 p.m. (AEST)

book your FREE place now

If you’re going to succeed into the Future you have to be able to answer all of these questions, now:

• how your industry and business is likely to evolve;
• how will what you do be done differently in the future;
• have you fully capitalised on your digital potential?
• what will consumers, customers, partners and collaborators
want from you in the future?
• how will they want it, where and when?
• are you ready to take maximum advantage from the brave
new world of omni-business, apps, the rise and rise of
mobile, crowdsourcing, crowdfunding and 3D printers?
• how will changing management and workforce paradigms
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• what impact does 60% of the world using phablets have on
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• are you ready for the imminent onslaught of the” internet of

and these are only a small taster of tomorrow’s many quirky new questions.

With 32 years of hypothesising, strategising and profitably commercialising the future across 145 industries; 1000’s of corporations; tens of thousands of key decision makers and millions of audience members around the planet, Morris has the uncanny knack of turning all of these questions (and so many more) into money-making answers.

Next FREE Webinar:
Tuesday 12th February 2013
at 1.00 p.m. (AEST)

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In his ongoing monthly webinar series Morris reviews what’s happened and happening this month in the land of innovation; where innovations and trends are headed; who’s making money and what they’re doing and which industries are flying and which are crashing.

Each month Morris also sets you a practical purposeful and profitable innovation challenge, gives you a set of how-to instructions to achieve it with and builds an accountability structure and innovation support network for you within which to achieve it.

If you’re sick of groundhog day and playing business catch up and are serious about leading your business into the future then you must take 45 minutes each month to learn what’s ahead so that you can be certain that every future decision you make listens to yesterday, but speaks to tomorrow.

You’re welcome to attend any two (2) BreadCrumb Innovation webinars FREE of charge.

Next FREE Webinar:
Tuesday 12th February 2013
at 1.00 p.m. (AEST)

book your FREE place now

If you’d like to attend all of Morris’s monthly webinars, you can! (10 per annum run February through to November)

Investment for 5 x webinars – $395.00

Bonus each 5 x webinar attendee receives:
• a ½ hour one on one telephone innovation chat with Morris,
• 24 hour turn around on email questions, and
• full access to past webinar library

To join Morris’s next 5 Webinars send an email with your details to: 5webinars@BusinessFuturist.com

Investment for 10 x webinars – $695.00

Bonus each 10 x webinar attendee receives:
• a FREE 5 x webinar additional access pass for you to gift to a
colleague, or share with a friend (cannot be used to extend
• one (1) hour one on one telephone innovation chat
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• full access to a library of resources and past webinars

To join Morris’s next 10 Webinars send an email with your details to 10webinars@BusinessFuturist.com

Morris also runs the following additional monthly webinars

1. Wisdom Warriors

Morris’s elite collaborative group of Innovators and Entrepreneurs who demand to be the first to know everything and want to roll their sleeves up and get deep and dirty with it to figure out what it may mean to them and how to start making money from it now.

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2. CEO / Key Decision Makers

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Inquire for cost and content: IndustryWebinar@BusinessFuturist.com

Please pass this invitation along to your colleagues, friends and clients

The Future of Airport Security

August 16, 2012

Starting in November 2012 Australia’s airports are rolling out millimetre-wave body scanners in all our international terminals and this afternoon Fiona Poole of ABC NSW’s Statewide Afternoons and I chatted about the safety and reliability of this new technology and what else lies ahead in airport security.

Given that by 2030 we will have doubled our air passengers to about 12 billion people in the sky across the year, dedicated security tunnels, thermal lie detection, in airport passenger tracking and behavioral detection officers are all going to be a huge part of how we keep our airports and flights safe into the future.

Take a listen now for all this as well as the evolution of airports into airtropilis’s and even how we might bypass airports all together and send things using 3D faxes:

Tourism industry funds call

July 17, 2012

reprinted from Tasmania’s Mercury 18 July 2012
this excerpt comes after my keynote address on the Future of Tourism at Tourism Industry Council Tasmania’s annual conference

TASMANIA’S key tourism body has slammed the State Government for failing to provide adequate funding to promote the industry.

Tourism Industry Council of Tasmania chairman Simon Currant said more needed to be done to stop the decline in visitor numbers.

Mr Currant was speaking to more than 350 tourism operators at the seventh annual Tasmanian Tourism Conference, being held at the Country Club in Launceston today.

Tourism Minister Scott Bacon officially opened the conference this morning and said the State Government had “quarantined” Tourism Tasmania’s marketing funding from recent budget cuts.

But Mr Currant said it wasn’t enough.

“The forward estimates are reducing the expenditure of Tourism Tasmania this year and next year,” he said.

“This has to be arrested; the Government has to invest in this industry.”

Mr Currant said unless the State Government increased funding for the state’s peak tourism marketing body, there would be job losses in the industry.

He said this was despite the fact that Tasmania had a strong tourism product, as shown by five wins at the Australian Tourism Awards earlier this year.

“(The tourism industry) offers the answer for our state,” he said.

“We’ve got a natural asset here that everyone wants. We’ve got to tell people about it.”

But the state’s share of the national domestic tourism market was slipping.

Mr Currant said the number of visitors from Melbourne — traditionally Tasmania’s core visitor market — was dropping drastically.

Despite this, Mr Currant said operators should be “optimistic” about the future and invest in ways to improve the state’s tourism product.

Business futurist Morris Miselowski was the keynote speaker at the conference this morning.

He urged operators to harness the benefits of social media for their businesses.

Mr Miselowski said it was not enough for operators to rely solely on the marketing initiatives of Tourism Tasmania.

He said operators need to embrace new technologies and have a presence on social media sites such as Facebook, Pintrest and Tumblr.

TICT chief executive Luke Martin said the sites offered “unique and creative marketing options” for operators constrained by small advertising budgets.

“People have to be responsible for their own business and look at it as part of their own marketing activities,” Mr Martin said.

“It’s no different from the past where you look at buying an advertisement or paying for marketing information in a booklet.”

He said workshops at the conference aimed to lift the skills of operators across the industry.

Tourism needs to be more Social

July 17, 2012

If you’re going to ask me what the tourism industry needs to do to keep improving, then part of the answer has to be to get more social.

At this week’s Tasmanian Tourism conference I outlined that one of the most important things tourism operators can do to remain relevant into the future is to tear down their physical walls and thinking and embrace the virtual world.

If we remain too fixated on our physical product, offering, venue or experience then we are missing a large chunk of an increasing number of tourists needs and that is a combined physical and digital experience.

Take a look at ABC TV interview above to hear more.

Don’t bank on China solution

July 13, 2012

republished from Tasmania’s The Mercury – Hannah Martin July 13, 2012

TASMANIA’S tourism industry is wrong to peg its hopes on Chinese travellers and our wilderness appeal, says a leading futurist.

Business forecaster Morris Miselowski has cautioned tourism officials against putting “all their eggs in one basket”.

Mr Miselowski will be the guest speaker at an industry conference in Launceston next week, organised by the Tourism Industry Council of Tasmania.

Early this year Tourism Minister Scott Bacon and the state’s peak marketing body, Tourism Tasmania, predicted China’s growing middle class would give a much-needed boost to the ailing sector.

However, Mr Miselowski said this was a concern.

“I am never comfortable when we sit here and wait for one group to be the panacea of all of our ills,” he said.

“It just can’t be. We have to market for them and do work to entice them, but we also have to work in other markets as well.”

Mr Miselowski said catering heavily for a leading audience had backfired on other destinations in the past.

“The Japanese market was a huge boost for the Gold Coast, but a lot of people did not foresee that they would come and then eventually move on to another experience,” he said.

“Let’s not put all of our eggs in one basket.”

Mr Miselowski was equally concerned about the industry’s focus on promoting its wilderness attributes.

“My concern is that I’m not seeing great growth out of it. It’s becoming the same product repackaged,” he said.

“At some point it is going to become stale.”

The Future of Australian Tourism

May 3, 2012

I was privileged this morning to present a keynote on the Future of Australia’s Tourism Industry to the Australian Tourism Export Council (ATEC) annual conference, after which I did this impromptu interview with eGlobal Travel Media.

Take a look:

Travel Extraordinaire

March 28, 2012

George Jetson lives, well almost.

This new drive / fly incarnation is one of the most oft questions get I asked, will be available for sale at this year’s New York auto show and for a deposit of $10,000 you can reserve yourself one.

If that isn’t enough Mercedes Benz is working on a prototype invisible car ; Google is perfecting the driverless car and Japan’s Obayashi Corporation is working on an elevator that will take you up to your local space station – so all in all tomorrow’s travel choices are set to change.

These are just a few of the stories Adelaine, Clem and I chatted our way through in this week’s ABC Radio Australia’s Future Tech segment.

Listen now:

and listen live each Wednesday at 5.35 p.m.

The Future is nearer than you think

March 25, 2012

Invisible army tanks, flying cars, space elevators and artificial meat were all part of this week’s FutureTech segment on Perth radio’s 6PR with Jason Jordan and me.

This nostalgic look at tomorrow’s more unusual stuff was our way of closing off another year of summer radio.

Thanks Perth and I’m looking forward to returning for my 8th season in mid October 2012.

Personal jet packs and supersonic travel

November 20, 2011

For a cool $100,000 you can soon buy your own jet-pack, only catch is that it only works over the water and has a 30 foot chord that tethers you to a small boat that travels behind you, but it is the iconic jet pack that many people associate as a symbol of having arrived in the future.

Whilst this is going on the United States this week trialled its newest hypersonic weapon that travels at five (5) times the speed of sound and makes it possible to launch a missile from anywhere on our planet and for it to arrive anywhere else on the planet within one (1 hour). This technology, used for military purposes leaves me cold, but used for commercial travel allowing us to travel from Melbourne Australia to London England in one (1) hour excites me.

This is where I always quote the great sage Maxwell Smart (Control’s Agent 86) when he said if only he had used his genius for niceness and not evilness.

These stories and the invention of the worlds lightest material being unveiled, made of tiny hollow metallic tubes arranged into a micro-lattice, that weighs in at 100 times lighter than Styrofoam, made up this weeks discussion between Perth 6PR’s Jason Jordan and myself as we look at what’s happening now, that may shape tomorrow.

Listen now:

or listen live each Sunday at 5.10 p.m. (WST).