Future of Tourism

May 27, 2013

world handsBy 2020 the average Australian will take 10 holidays, of various lengths and destinations, per year; Australian will welcome 8,162,000 visitors to our shores and will farewell 11,222,000 Australians traveling abroad, all adding up to a tourism industry that will be worth $113.8 billion to us in 7 years time (up from $101.8 billion in 2012 / 2013).

This vital sector will welcome increasing visitors into Australia from middle-class China (worth $6.9 billion in 2020) and India (worth $1.9 billion in 2020) as well as continue to be one of the worlds premier tourist destinations, but behind these statistics is a deeper tourism tale of an industry that is restructuring and re-purposing itself to the needs of tomorrow travelers.

120 years ago when cars started to become an everyday item, we grew a local road bound tourism industry. As aviation became accessible to more and more people we added overseas trips to our travel diet, for the young this meant a gap year back to mother England and for the retired the Women’s Weekly coach tour of Europe, now if t means we see the world as our own backyard ripe for to explore.

Tourism has continued to evolve in Australia and in this week’s segment David Dowsett of ABC Wide Bay and I chat about where tourism is headed in the future.

We looked at who’s traveling and where the various forms of travel including cars, trains, planes, space and cars that fly and how we will go about finding and booking tomorrow’s great holidays.

We also explored emerging specialty tourism sectors including medical tourism, ancestry travel, sustainable tourism and others and how to find local people to act as your tour guide taking you on bespoke local tours as seen through the eyes of locals and the technology that will turn us into locals by providing real time insights, information and translations.

As always we end our segment with a look further down the tourism road to see how virtual travel and holodeck like experiences are set to burst onto the holiday market as virtual travel begins to take off in the not too distant future.

Have a listen now and let me know your thoughts of the future on tourism.


BreadCrumb Innovation – The FREE Webinar

February 7, 2013

mm webinarI am kick-starting 2013 with a series of monthly webinars, sharing what’s ahead in , what’s important to know and who’s doing what to whom and with whom in the world of innovation, if you’re serious about keeping ahead of the curve then it will be the best 45 minutes you spend each month.

Here’s more and also booking details:

Morris Miselowski, CEO and Lead Business Futurist of 32 years with Your Eye On The Future, brings his world renowned innovation workshop to a computer screen near you, in a 45-minute LIVE Webinar.

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Tuesday 12th February 2013
at 1.00 p.m. (AEST)

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Morris will unveil 2013’s dominant and developing trends, show you how they will impact you, explain what you need to do about them, by when and how.

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Next FREE Webinar:
Tuesday 12th February 2013
at 1.00 p.m. (AEST)

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If you’re going to succeed into the Future you have to be able to answer all of these questions, now:

• how your industry and business is likely to evolve;
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and these are only a small taster of tomorrow’s many quirky new questions.

With 32 years of hypothesising, strategising and profitably commercialising the future across 145 industries; 1000’s of corporations; tens of thousands of key decision makers and millions of audience members around the planet, Morris has the uncanny knack of turning all of these questions (and so many more) into money-making answers.

Next FREE Webinar:
Tuesday 12th February 2013
at 1.00 p.m. (AEST)

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In his ongoing monthly webinar series Morris reviews what’s happened and happening this month in the land of innovation; where innovations and trends are headed; who’s making money and what they’re doing and which industries are flying and which are crashing.

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You’re welcome to attend any two (2) BreadCrumb Innovation webinars FREE of charge.

Next FREE Webinar:
Tuesday 12th February 2013
at 1.00 p.m. (AEST)

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Bonus each 5 x webinar attendee receives:
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To join Morris’s next 5 Webinars send an email with your details to: 5webinars@BusinessFuturist.com

Investment for 10 x webinars – $695.00

Bonus each 10 x webinar attendee receives:
• a FREE 5 x webinar additional access pass for you to gift to a
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Morris also runs the following additional monthly webinars

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Morris’s elite collaborative group of Innovators and Entrepreneurs who demand to be the first to know everything and want to roll their sleeves up and get deep and dirty with it to figure out what it may mean to them and how to start making money from it now.

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Please pass this invitation along to your colleagues, friends and clients


The Future of Airport Security

August 16, 2012

Starting in November 2012 Australia’s airports are rolling out millimetre-wave body scanners in all our international terminals and this afternoon Fiona Poole of ABC NSW’s Statewide Afternoons and I chatted about the safety and reliability of this new technology and what else lies ahead in airport security.

Given that by 2030 we will have doubled our air passengers to about 12 billion people in the sky across the year, dedicated security tunnels, thermal lie detection, in airport passenger tracking and behavioral detection officers are all going to be a huge part of how we keep our airports and flights safe into the future.

Take a listen now for all this as well as the evolution of airports into airtropilis’s and even how we might bypass airports all together and send things using 3D faxes:


Tourism industry funds call

July 17, 2012

reprinted from Tasmania’s Mercury 18 July 2012
this excerpt comes after my keynote address on the Future of Tourism at Tourism Industry Council Tasmania’s annual conference

TASMANIA’S key tourism body has slammed the State Government for failing to provide adequate funding to promote the industry.

Tourism Industry Council of Tasmania chairman Simon Currant said more needed to be done to stop the decline in visitor numbers.

Mr Currant was speaking to more than 350 tourism operators at the seventh annual Tasmanian Tourism Conference, being held at the Country Club in Launceston today.

Tourism Minister Scott Bacon officially opened the conference this morning and said the State Government had “quarantined” Tourism Tasmania’s marketing funding from recent budget cuts.

But Mr Currant said it wasn’t enough.

“The forward estimates are reducing the expenditure of Tourism Tasmania this year and next year,” he said.

“This has to be arrested; the Government has to invest in this industry.”

Mr Currant said unless the State Government increased funding for the state’s peak tourism marketing body, there would be job losses in the industry.

He said this was despite the fact that Tasmania had a strong tourism product, as shown by five wins at the Australian Tourism Awards earlier this year.

“(The tourism industry) offers the answer for our state,” he said.

“We’ve got a natural asset here that everyone wants. We’ve got to tell people about it.”

But the state’s share of the national domestic tourism market was slipping.

Mr Currant said the number of visitors from Melbourne — traditionally Tasmania’s core visitor market — was dropping drastically.

Despite this, Mr Currant said operators should be “optimistic” about the future and invest in ways to improve the state’s tourism product.

Business futurist Morris Miselowski was the keynote speaker at the conference this morning.

He urged operators to harness the benefits of social media for their businesses.

Mr Miselowski said it was not enough for operators to rely solely on the marketing initiatives of Tourism Tasmania.

He said operators need to embrace new technologies and have a presence on social media sites such as Facebook, Pintrest and Tumblr.

TICT chief executive Luke Martin said the sites offered “unique and creative marketing options” for operators constrained by small advertising budgets.

“People have to be responsible for their own business and look at it as part of their own marketing activities,” Mr Martin said.

“It’s no different from the past where you look at buying an advertisement or paying for marketing information in a booklet.”

He said workshops at the conference aimed to lift the skills of operators across the industry.


Tourism needs to be more Social

July 17, 2012

If you’re going to ask me what the tourism industry needs to do to keep improving, then part of the answer has to be to get more social.

At this week’s Tasmanian Tourism conference I outlined that one of the most important things tourism operators can do to remain relevant into the future is to tear down their physical walls and thinking and embrace the virtual world.

If we remain too fixated on our physical product, offering, venue or experience then we are missing a large chunk of an increasing number of tourists needs and that is a combined physical and digital experience.

Take a look at ABC TV interview above to hear more.


Don’t bank on China solution

July 13, 2012

republished from Tasmania’s The Mercury – Hannah Martin July 13, 2012

TASMANIA’S tourism industry is wrong to peg its hopes on Chinese travellers and our wilderness appeal, says a leading futurist.

Business forecaster Morris Miselowski has cautioned tourism officials against putting “all their eggs in one basket”.

Mr Miselowski will be the guest speaker at an industry conference in Launceston next week, organised by the Tourism Industry Council of Tasmania.

Early this year Tourism Minister Scott Bacon and the state’s peak marketing body, Tourism Tasmania, predicted China’s growing middle class would give a much-needed boost to the ailing sector.

However, Mr Miselowski said this was a concern.

“I am never comfortable when we sit here and wait for one group to be the panacea of all of our ills,” he said.

“It just can’t be. We have to market for them and do work to entice them, but we also have to work in other markets as well.”

Mr Miselowski said catering heavily for a leading audience had backfired on other destinations in the past.

“The Japanese market was a huge boost for the Gold Coast, but a lot of people did not foresee that they would come and then eventually move on to another experience,” he said.

“Let’s not put all of our eggs in one basket.”

Mr Miselowski was equally concerned about the industry’s focus on promoting its wilderness attributes.

“My concern is that I’m not seeing great growth out of it. It’s becoming the same product repackaged,” he said.

“At some point it is going to become stale.”


The Future of Australian Tourism

May 3, 2012

I was privileged this morning to present a keynote on the Future of Australia’s Tourism Industry to the Australian Tourism Export Council (ATEC) annual conference, after which I did this impromptu interview with eGlobal Travel Media.

Take a look: