Your brain’s new world

October 11, 2011

Back in the 1950s a cinema in the US tried to push its merchandising efforts by flashing up ‘Eat Popcorn’ and ‘Drink CocaCola’ subliminally through a movie. This sort of advertising is not permitted these days — it probably didn’t work anyway — but advertisers are doing a lot more to influence behaviour using neuroscience.

This could just be the beginning of how marketers and product manufacturers start using our brain. In this edition of BTalk business futurist Morris Miselowski talks about how researchers at the Tel Aviv University have stored some of a brain’s activity on a memory chip. Imagine that, being able to dump part of your brain onto a removable drive. Or plug in the past from someone who has had a more interesting life.

It’s the stuff of science fiction novels, of course, but as we understand more about our brain the more the opportunity arises for products that interface with our brain — like driving your car just by thinking your way through. Morris calls this a brain-machine interface? Where will it all end?

(taken from BTalk)

Listen now (18 mins 58 secs):

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