Q: What do you get when you cross and iPad with a magazine?

February 16, 2010

A: An eReader on steroids

eReaders have been around for a few years now, but they have not had much traction, especially in Australia.

With the upcoming release of the iPad and more importantly the slew of clones and devices it will give birth too and what I am sure will be a continued and exponential user revolution towards portable devices, the e-reader is set to become mainstream in the next 12 – 24 months.

The next challenge then is great portable device content.

Consumers don’t want the digital version of the print magazine, they want a true immersive, rich and interactive experience.

Take a look at how Wired Magazine takes up this challenge.